MARKU
INTRODUCTION
MARKU Steuerberatung is a Vienna-based tax consultancy built on trust, expertise, and personalized service. With the slogan “Gemeinsam wachsen” (“Growing together”), the brand positions itself as a long-term partner in financial success and responsible guidance.
CHALLENGE & SOLUTION
The client needed a modern yet grounded visual identity that reflects both professionalism and a human approach. They emphasized five core values: client focus, trust, proactive guidance, professionalism, and partnership. The solution was to build a clean, geometric logo rooted in those values – using overlapping “M” shapes to symbolize the founder’s name and the collaborative growth they promise. Each line in the symbol represents a principle, forming a strong, stable figure that resembles both a human form and a structural mark. The visual system extends this idea with a minimal but warm palette, modern typography, and a graphic language that communicates clarity, transparency, and long-term vision.
Client: MARKU Steuerberatung
2025
